Loyalty Issuance

Curating Loyalty

Giift supports businesses across industry sectors to create their own loyalty programs and gift card solutions, in a holistic manner intrinsic to Giift. Here, we design a program, architect its customer journey, develop the program through enrolment and activation, manage functionalities across earn & burn, redemptions, partnership alignments and program analysis.

Our Giift Banking & Payments division headquartered in Dubai steers strategic loyalty programs demanded by the financial sector.

Loyalty Program

Gift Card Solutions


Our focus being comprehensive solutions, we identify and design the most appropriate ‘accrual’ function for a program from
various categories including Loyalty Points, eGift Cards, Cashback, Hotel Points, Air Miles and Shop.

End-to-End Process

We adopt a 4-pronged approach with best-in-class practices to create optimal solutions for a loyalty program


Personalize program set-up (logo, T&C, templates, notifications…)

Multi-program option: loyalty points, air miles, egift cards, memberships


Program(s) creation, content interface or creation, account creation, user rights, reporting

Web, API, App development


API connections, POS integration, Wallet(s) interface, registration pages



Program management, notifications, payments, settlements, upgrades

Connect to Loyalty Marketplace, reporting and analytics

Types of Programs

We empower member accrual through routes that are channel agnostic and product agnostic including:
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